There are three main reasons for counter-trade: (1) Counter-negotiation offers an alternative trade finance to countries facing international debt and liquidity problems; (2) Trade relations can enable LDCs and NMCs to access new markets, and (3) counter-trade is a good part of the resurgence of bilateral trade agreements between governments. The benefits of counter-trade focus on three themes: market access, currencies and pricing. Countertrade offers several advantages. It moves inventory for a buyer and seller. The seller also enjoys other benefits. In addition to the tax benefit, the seller is able to sell the product at full price and can convert the inventory into an account. The solvent buyer, who lacks strong currency, is able to use any cash received for other operational purposes. There are different types of counterparties, including barter, counter-purchase, clearing trading, switch-trading, offsets and clearing agreements. “The authors worked hard to update their books and wanted to incorporate perspectives and examples from a large number of countries.

I used this book and found it very cohesive; Students will find the text complete and easy to follow. ” – Henny Darroch, University of Otago Fully updated, this book contains current case studies, examples of contemporary marketing campaigns, the most relevant topics of discussion and current theories, references and research results. It is this combination of theory and practice that makes this manual truly unique and represents a completely rounded look at the subject and not just anecdotal or descriptive. Most VitalSource eBooks books are available in a reflowable EPUB format that allows you to customize the size of the text and use other means of entry. If the content of the eBook requires a particular layout or contains mathematics or other special characters, the eBook is available in PDF format (PBK) that cannot be reflowed. For both formats, the functionality available depends on how you access the e-book (via Bookshelf online in your browser or via the Bookshelf app on your PC or mobile device). Routledge – CRC Press eBooks are available via VitalSource. VitalSource Bookshelf® free app allows you to access your e-books anytime and anywhere.

An accompanying site offers additional materials for teachers and students: www.routledge.com/textbooks/9780415772624. “It is very rare for a single text to effectively provide comprehensive coverage of macro and micro-issues in international marketing. These authors have done an excellent job of developing a framework that beautifully integrates the two perspectives. The practical examples that effectively illustrate the concepts are impressive, as are the range of areas covered in the discussions and how each chapter offers a rich collection of concepts and strategies.